Snapchat Ads gives you access to a global audience by letting you become a part of their everyday life. Whether your full-screen ad plays in between friends’ stories or intermittently in the subscribed episodes, you can inspire engagement from the people that matter the most for your business growth.
Ads Manager is Snapchat’s self-serve advertising platform that can be used to create ads, kick-start campaigns, monitor and streamlines your goals.
What are Snap Ads?
Snap Ads appear in between stories and the curated content such as the publishers’ stories. Snapchat’s AdManager has made creating appealing vertical videos easy and simple.
There are two other types of advertising available:
- Geofilters that can be created online or with the mobile app.
- Lenses for which you have to work with a Snapchat partner.
Are Snapchat ads worth it?
Every online business needs a wide range of target audiences in order to bloom. With over 306 million users, 75% of them being Millennials and Gen Z, your business is bound to attract customers via Snapchat ads.
The Snapchatters represents a group that is willing to indulge themselves in stories and cognitive content, and you should use the latest tech to advertise your business with Snapchat ads.
How much do ads cost on Snapchat?
As per Snapchat, you can launch ads for as low as $5 per day. You can define your budget limits and test, observe and improve your ad campaigns with ease with the following options:
- Daily Budget: Average amount for a particular ad set per day.
- Lifetime Budget: Amount to last as long as the ad campaign does.
- Spend Caps: Overall limit on the amount of money ad campaign can spend while its running.
Tips For Optimizing Snapchat Ads
In order to optimize your business ads outreach, we have gathered a few tips and tricks that will help you bring better conversion rates:
1. The Ad Format Matters Alot!
There is a growing menu of ad formats available on Snapchat AdManager. Carefully gauge which format best describes your business and attracts customers the most. There is something for every business need from driving sales to boosting app installments, creating brand awareness to re-engaging existing clients.
2. Create Unique Geofilters
Creating a unique geofilter for your business will allow users to use the filter when they take Snapchat photos. You can create geofilters for a special event or product, in a particular city or state and this will help your business reach potential customers around town!
3.Your Ads Should Really Belong To The Snap World!
Your ad should have an organic and non-intrusive feel for the Snapchatters as it comes in right in the middle of their stories and conversations. Keep the ad length to about 5-6 seconds and copy the linear story-telling of Snapchat. Reach potential customers with user-generated content (UGC) as it usually gets viewed completely till the end as compared to other more polished ads.
4. Utilize The Snapchat Story Feature
Whether it is just a random image, a video of your team, or reviews for your products, add multiple posts to your story and advertise it across your customers. The word is sure to get out about your business with a Snapchat story.
5. Feature In The City’s Snap Story
Big cities around the globe like New York, Miami, Los Angeles, London, and Paris have their own city-wide Snapchat stories daily. Any user can post content on the city’s Snapchat story and if you do the same with stories about your business, you can target a wide range of audiences.
6. Invest in Snapchat Ads
Buying Snapchat ads, especially if you don’t have a Snapchat account, can be a smart way of getting your ads to feature in between various Snapchat stories and content from around the globe.
7. Tag A Lot of Handles and Add Hashtags
It is important for you to not only include multiple handles from different Social Media business accounts, but also enter relevant hashtags to propagate your business further, and attract more customers. This is one of the fastest ways of getting your business noticed.
8. Get Featured In The Discover Section
Request to buy your own discover channel and upload content in it every day. The more subscribers you get, the higher the chances for your business to get noticed,
Social Media is ever-evolving and to keep up with trends, your business marketing should be versatile. What do you think of these tips? Let’s hear from you!
