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Home Digital Marketing Facebook Banned These 20 Keywords, You Should Avoid Using

Facebook Banned These 20 Keywords, You Should Avoid Using

Facebook has banned 20 keywords, considering them “low-quality content” indicators.

Low-quality content indication means the brands will not see any “organic reach” if you’re using it in the caption or even as text in the image you post.

20 Banned Keywords By Facebook

Sales Keywords (Terms)

KeywordsUse This Instead
1. CouponHuge Drop
2. Marked DownLowest I’ve seen
3. BuyMy house needs this
4. DiscountFill your bag
5. OrderRun; you’ll love it
6. % OffHurry Over
7. SaleCould you pick it up?
Gift idea
Score this
Don’t lose this
Grab it
Get it

Giveaways and Deals Keywords (Terms)

KeywordsUse This Instead
8. FreeNothing for you
9. FreebieCome & get it
10. GiveawayZip, zilch, nada
11. DealFor diddly squat
12. WinFor Nada
13. EnterDon’t wait on this one
14. ContestSnatch it up
Make your wallet happy

Time and Countdown Keywords (Terms)

KeywordsUse This Instead
15. closeNothing for you
16. Only X days leftCome & get it
17. Limited timeZip, zilch, nada
18. While supplies lastFor diddly squat
19. Ending soonFor Nada
20. Today onlyDon’t wait on this one
Snatch it up
Make your wallet happy

If you run Facebook Ads, do not use these 20 keywords in your Ad copy so you can reach the right people without wasting your time getting restricted reach.

Organic reach is a powerful marketing tactic. It’s one of the most effective ways to reach your target audience and establish your brand as an authority in your industry.

Organic reach can also help you get more people to your website and increase brand awareness. 85% of consumers say they’re more likely to visit a website after seeing it in their newsfeed.

While there are many different aspects of online marketing, ad copywriting is one of the essential parts of any marketing campaign. Copywriting can help improve your SEO strategy, improve brand recognition and recall, increase click-through rates on paid search ads, and make your brand sound more trustworthy and authoritative.

Another reason why ad copywriting is essential: it helps your audience recognize and recall your brand. Brand recognition is crucial for companies hoping to establish themselves in the marketplace. While there are numerous ways to achieve this (for instance, with logos, slogans, or jingles), it’s often best achieved through advertising campaigns that are written with a specific purpose in mind: to introduce your product or service to new audiences (which will hopefully translate into more sales).

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