• About Us
  • Contact Us
  • Advertise
  • Write For Us
  • Privacy Policy
Thursday, May 19, 2022
Digital Phablet
  • Login
No Result
View All Result
  • Home
  • NewsLatest
  • Digital Trends
    Quick Commerce Q Commerce

    Why Quick Commerce (Q-Commerce) Growing So Fast? (With Stats)

    Conscious Consumerism

    What Is Conscious Consumerism? Why Is It Important in 2022?

    • AI
    • Digital Marketing
  • Technology
    Email Marketing Specialist

    8 Tips on How To Be A Good Email Marketing Specialist in 2022

    KaamLab

    Affordable Website Development And Design Agency For Your Business

    TOP SEO TRENDS

    Top SEO Trends In 2022 To Focus On (Experts’ Advice!)

    Best Lead Generation Companies

    Top 10 Best Lead Generation Companies To Try Online (2022)

    Google Starts Deindexing Websites Hosted on Siteground

    Google Starts Deindexing Websites Hosted on Siteground

    Snapchat ads

    8 Tips To Drive More Traffic With Snapchat Ads

    Google Enables Continuous Scrolling On Mobile Search Results

    Google Enables Continuous Scrolling On Mobile Search Results

    Apple and Google To Discontinue Cookies

    Apple and Google To Discontinue Cookies: A New Challenge for Digital Marketers

    Google Search Latest Update Will Penalize Guest Posts and Link Insertions

    Google Search’s Latest Update Will Penalize Guest Posts and Link Insertions

    • Healthcare Tech
    • Food Tech
    • Education Tech
    • Home Tech
    • Office Tech
    • Fintech
  • Social Media
  • Gaming
  • Smartphones
  • Crypto
  • DP ExtraNew
    • Deals
    • Reviews
    • Interesting
    • How To
    • Stories
Digital Phablet
No Result
View All Result
Home Digital Marketing

8 Tips on How To Be A Good Email Marketing Specialist in 2022

Shezrah Abbasi by Shezrah Abbasi
February 2, 2022
in Digital Marketing
0
Email Marketing Specialist
Share on FacebookShare on TwitterShare on WhatsAppShare on Telegram

As a good email marketing specialist, keep up with these fast-paced global trends in 2022.

Over the years, Email marketing has been deemed a failing prospect in digital marketing. But this doe not come as any surprise that, in 2022, as many as 37% of companies plan to invest more money in this marketing channel.

The US Salary Data and Career Research Centre state that email marketers are now paid better than other types of digital specialists. Couple it with AI and the rise of automation; email marketing translates as perhaps the most effective marketing channel in today’s hyper-connected digital world.

Table of Contents

  • What Does An Email Marketing Specialist Do?
  • 1. Segmentation And Targeting
  • 2. Personalisation
  • 3. More Interaction, Less Graphics
  • 4. Do Not Underestimate The Power of Storytelling
  • 5. Email Automation
  • 6. Privacy: It Matters More Than Ever
  • 7. Strategy
  • 8. Strong Call to Action

What Does An Email Marketing Specialist Do?

So before we jump into dishing out our tips on how to be a good Email marketing specialist, for those reading this piece out of sheer interest, let’s first see the basics of how these specialists work.

These specialists are responsible for user activations, regulating engagement rate, retention of growth, and product conversion, to state a few. An Email marketing specialist manages how customers stay on new plans, churn rate, and promote adoption of new features.

Email marketers are also responsible for the general technical structure from managing deliverability, data streams, monitoring email campaign analytics, overall performance, using emails as leverage for business growth, etc. In short, they are the gatekeepers of information flow.

Now that we know how Email Marketing specialists work, let’s see how one can actually do an outstanding job in a world as competitive as today.

1. Segmentation And Targeting

In 2022, marketing emails NEED to be sent to the right person, at the right time, and with the right content relevant to the addressee. The following tools might come in handy for this purpose:

  • Preference points
  • Dynamic, unique content
  • Segmenting your contacts on basis of Engagement scoring
  • Behaviour based targetting

2. Personalisation

Once you’re done collecting valuable data on your contacts, next comes the extremely important aspect of personalization. Engage your contacts by personalizing the emails with reference to a trending event, any item they last bought from your brand, or prompt a renewal date for their membership if it is about to be due. 

Don’t be too direct, but make your copy unique by simply addressing your reader by their first name in the middle of a paragraph, rather than the standard static greeting at the start.

3. More Interaction, Less Graphics

Interactive emails are going to be better received in 2022 than the previous bland promotional campaigns. This implies making an effort to rethink your brand campaigns and mold them into straightforward, engaging content. A branded, styled text email that perhaps has one graphic as header and clear CTA will just do the trick.

4. Do Not Underestimate The Power of Storytelling

Gone are the days when one promotional email would suffice. Now, brands have to build a narrative that hits home with the user. And to do it repeatedly. Especially with readers who are hard to engage. Storytelling requires a brand to have a strong personal voice. Brands will now have to design stronger tones in order to build a lasting brand personality. 

5. Email Automation

How to make your email stand out among hundreds of emails a consumer? Use tools like marketing automation. Marketing automation platforms collect data and can be used to segment, target, personalize, trigger timely communications, and even predict future consumer behavior. To compete in the digital marketing world, you’ll have to expand the use of automation tools for your strategy, especially those performed manually.

6. Privacy: It Matters More Than Ever

Today, contacts are more aware of their privacy and data rights than ever. So any brand or business looking to gain loyalty and trust with their users in 2022 will have to be 100% across their local privacy laws, comply with SPAM Act, and use common sense more than anything else.

7. Strategy

Times like pandemic have instilled a new sense of business all around the world. 2022 will be seen as the year of putting strategy at the front of your email marketing. If brands want to heal from the harsh effects of Covid-19, they need to concentrate on chalking out an appropriate strategy this year. This shall help them identify the tools and software required for successful digital campaigns.

8. Strong Call to Action

After receiving your email, your customers should take action in the form of engaging with your brand by making a purchase or contacting the business for details about the products you offer. Give a straight idea about what you are offering to your readers with a simple CTA!

That’s all for now! Happy strategizing! Go get ’em!!!

Related Posts:
Tags: DigitalEmailEmail CampaignEmail Marketing
ShareTweetSendShare
Previous Post

How To Connect Your Discord Account With Playstation 5?

Next Post

5 Important Messages From MDMotivator Who Went Viral For Giving Hugs

Shezrah Abbasi

Shezrah Abbasi

Dr. Shezrah Abbasi is a Dentist by profession, currently practises being a Mom and is keen to put her creative skills to use across different platforms.

Related Posts

KaamLab
Digital Marketing

Affordable Website Development And Design Agency For Your Business

January 31, 2022
TOP SEO TRENDS
Digital Marketing

Top SEO Trends In 2022 To Focus On (Experts’ Advice!)

January 13, 2022
Best Lead Generation Companies
Digital Marketing

Top 10 Best Lead Generation Companies To Try Online (2022)

November 17, 2021
Google Starts Deindexing Websites Hosted on Siteground
Digital Marketing

Google Starts Deindexing Websites Hosted on Siteground

November 13, 2021
Snapchat ads
Digital Marketing

8 Tips To Drive More Traffic With Snapchat Ads

November 5, 2021
Google Enables Continuous Scrolling On Mobile Search Results
Digital Marketing

Google Enables Continuous Scrolling On Mobile Search Results

October 16, 2021
Apple and Google To Discontinue Cookies
Digital Marketing

Apple and Google To Discontinue Cookies: A New Challenge for Digital Marketers

August 28, 2021
Google Search Latest Update Will Penalize Guest Posts and Link Insertions
Digital Marketing

Google Search’s Latest Update Will Penalize Guest Posts and Link Insertions

July 28, 2021
Google kills Google AMP
Digital Marketing

Google kills AMP; Google AMP is not a ranking factor anymore

May 19, 2021
Next Post
MDMotivator Zachery Dereniowski

5 Important Messages From MDMotivator Who Went Viral For Giving Hugs

Subscribe
Connect with
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
Notify of
guest
Connect with
I allow to create an account
When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.
DisagreeAgree
guest
0 Comments
Inline Feedbacks
View all comments

digital phablet google news 1

Web Stories

How Netflix Is Dying And Losing Millions of Subscribers
Elon Musk Acquires Twitter for $44 Billion in CASH!
Is IOS 16 Any Good? 9 Ways You Can Be Certain
WWDC 2022: Releases, iOS, Products, M2 and More!
Facebook Twitter

Important Links

  • About Us
  • Contact Us
  • Advertise
  • Write For Us
  • Privacy Policy

digital phablet google news 1

© 2022 Digital Phablet News & Media Limited. All rights reserved. Powered by KaamLab

No Result
View All Result
  • Home
  • News
  • Digital Trends
    • AI
    • Digital Marketing
  • Technology
    • Healthcare Tech
    • Food Tech
    • Education Tech
    • Home Tech
    • Office Tech
    • Fintech
  • Social Media
  • Gaming
  • Smartphones
  • Crypto
  • DP Extra
    • Deals
    • Reviews
    • Interesting
    • How To
    • Stories
  • Login

© 2022 Digital Phablet News & Media Limited. All rights reserved. Powered by KaamLab

Welcome Back!

Sign In with Facebook
Sign In with Google
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
wpDiscuz
How Netflix Is Dying And Losing Millions of Subscribers Elon Musk Acquires Twitter for $44 Billion in CASH! Is IOS 16 Any Good? 9 Ways You Can Be Certain WWDC 2022: Releases, iOS, Products, M2 and More!