Best SEO Tools: Search Engine Optimization or simply SEO is the process of growing website traffic. It consists of multiple stages. Mastering SEO may be rather hard, especially if you don’t know where to start.
Luckily, there are plenty of optimization tools and software: both free and paid ones. In this article, you’ll find the best tools for the US-based companies that operate worldwide.
Read their descriptions, choose the most suitable one, and start growing organic traffic with ease.
Table of Contents
Google Search Console
This free tool by Google lets owners of websites track and report the presence of the website in Google SERP (search engine results pages). To collect data, you need to verify the website by going through Google Analytics or adding a particular code to your platform.
Having a search console account is not necessary, but it allows controlling what pages are indexed and how your site performs. Google Search Console helps to understand how the audience sees the website and optimizing it for maximum performance.
This marketing tool is definitely one of the most popular SEO instruments. It allows assessing ranking positions with ease and changing them based on collected data.
Domain vs. Domain option gives a chance to compare your own website to one of the competitors. SEMrush is a platform where you can get analytical reports on the website’s traffic, search data, and competitors.
You can also compare domains and even keywords. This is very useful for entities with really high competition in the niche.
For example, there are hundreds of essay writing services, and it becomes a challenge even for the real professionals like EssayPro to stand out. This is when SEMrush comes in handy, as it offers great possibilities for competitors’ research.
In addition, the On-Page Checker allows monitoring rankings and getting advice on improving the SEO strategy.
Ahrefs – Keyword Tool
Ahrefs is the second biggest website crawler and is among the most recommended instruments by experienced SEO specialists. The Site Audit instrument highlights sections of the website that should be improved in order to increase ranking.
With the help of Ahrefs, it is possible to determine the backlinks of competitors and use them for your own product. This instrument also allows finding the most popular content in the niche.
Alexa and SimilarWeb
These tools are irreplaceable for those who want to identify international competitors. They will allow entities to learn about their features and trends.
Alexa and SimilarWeb will help detect the most popular content or product in the niche. They also cover selling propositions, as well as strengths and weaknesses. There is even a chance to familiarize yourself with online communities of the chosen brand.
Google’s Consumer Barometer
This tool allows getting access to the data on the majority of countries, industries, and nationalities. With the help of Google’s Barometer, you can understand the demographic features and buying preferences of the international audience.
This SEO instrument is one of the best in the niche of free tools. Even though it has a great premium version, the free options are more than enough.
With the help of SpyFu, you can track the number of times the chosen keyword is searched per month. It’s also possible to determine the keywords of competitors.
Here are some of the indicators SpyFu helps to see:
The number of organic keywords;
Quantity of monthly clicks;
Google Adwords projects, and much more.
Actually, it is one of the most comprehensive SEO tools in the modern market.
This tool for SEO analysis is available both in a free and a paid mode. It allows tracking and reporting tens of various marketing indicators. You can include competitors in the search to find out what keywords they are using.
But what is more important is that it helps to understand what your website is missing.
If you ask SEO experts about the tools they regularly use, Moz will definitely be on the list.
This product provides an understanding of how search engines work, what you should do to improve the performance of the website, and much more. MozBar tool can be downloaded for free. There is also an annual MozCon event, where you can learn more about search engine optimization and make useful acquaintances.
This technical tool allows testing your website on tens of indicators. With its help, one can check loading speed and other useful metrics. And the best part is that Dareboost gives valuable advice on how these issues can be fixed.
Unfortunately, it’s not enough to get familiar with a list of the best SEO instruments for US-based international enterprises. You should devote all your energy, skills, and time to produce SEO optimized content.
If your budget is limited, try using free SEO tools. They will help get started and set the direction for future improvements.