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A new beta feature called “Create Video” is currently being tested in Google Ads, prominently displaying the Gemini logo beside it. This feature leverages Google’s Gemini AI to automatically generate videos for Demand Generation campaigns.
The discovery was shared by Thomas Eccel on LinkedIn, where he noted that Google introduced an AI video generator call-to-action within Demand Gen campaigns during the beta phase. Eccel mentioned that Google appears to be using its latest VEO 3 Video AI Generation technology to craft video creatives automatically.
A screenshot of the interface shows the option to create a video within the campaign setup, highlighting Google’s focus on integrating AI-powered tools for ad creation.
Google Ads has been actively promoting its AI video capabilities for some time, signaling a broader push toward automating creative processes in digital advertising.
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