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Home Digital Marketing

Users To See 5 to 10 Unskippable Ads On YouTube Now

Horrified of 2 ads? Get ready for 10!

Fahad Khan by Fahad Khan
September 16, 2022
in Digital Marketing
Reading Time: 2 mins read
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10 Unskippable Ads On YouTube
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Do you find Unskippable Ads On YouTube annoying? Well, It is going to get a lot horrible!

As a result of increased advertising frequency on YouTube, viewers will now have to watch up to ten advertisements during an individual video break. 

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10 unskippable ads

The number and length of YouTube advertisements have significantly increased in the past two months, especially unskippable advertisements.

In Reddit threads and tweets, it has been noted that ad breaks occur more frequently after every few minutes in longer videos.

hmm…this may happen with a certain type of ad format called bumper ads, since they're only up to 6 seconds long. if you'd like, you can send feedback directly from YouTube via the send feedback tool

— TeamYouTube (@TeamYouTube) September 7, 2022

The longer breaks are becoming more common among viewers, with some getting up to 10 ads in a single break, although more commonly, there are at least five ads per break.

The Team YouTube Twitter Account responded to a tweet complaining about the increase in ads, although YouTube has not commented. According to the account, they were described as ‘bumper ads’ that appeared at the beginning of every video.

There have been suggestions that this may be part of a campaign to encourage people to try YouTube Premium: “YouTube is testing five unskippable ads before the start of a video for non-premium account holders. YouTube really wants people to upgrade.”

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Tags: Digital AdvertisingOnline AdvertisingYoutube
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Fahad Khan

Fahad Khan

A Deal hunter for Digital Phablet with a 8+ years of Digital Marketing experience.

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