During CES 2025 on Sunday, Samsung showcased its groundbreaking advancements in AI-driven display technologies. Dubbed Vision AI, this innovation aims to redefine televisions and other smart devices into interactive, intelligent companions.
The South Korean tech giant released a brief advertisement that envisions how Vision AI could significantly enhance the viewing experience for families at home. Check it out above.
At the core of Samsung Vision AI are an array of personalized features that aim to revolutionize user interaction with displays.
Below are some key features of Vision AI:
Click to Search provides instantaneous information about what’s displayed on screen—such as identifying an actor or exploring relevant content—without interrupting the viewing experience.
Live Translate harnesses an on-device AI translation model to remove language barriers through real-time subtitle translations, allowing viewers to seamlessly enjoy global content.
Generative Wallpaper transforms screens into dynamic, personalized art displays, enabling users to create visuals that reflect their preferences or special occasions.
Samsung Food identifies dishes appearing in the shows and movies you watch, even suggesting recipes for them. This feature connects to Samsung’s smart refrigerators to detect missing ingredients and offers to order them directly.
Samsung Vision AI also promises enhancements in both picture and sound quality. Utilizing on-device AI, the technology analyzes content and surrounding conditions in real time, making dynamic adjustments to visuals and audio for an elevated home theater experience.
According to Samsung, with Vision AI, “TV gets to know you.” The tagline suggests a highly personalized experience, encouraging users to explore new content, understand it in different ways, and unleash their creativity. “This isn’t just another TV; it’s an entirely new vision. Because the future of television isn’t just about what’s playing but about who’s watching.”
Interestingly, the advertisement hints that Vision AI might even figure out what the family pet enjoys watching—something we look forward to testing out as this cutting-edge technology becomes available in the coming months.
