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Digital Phablet reports that Google is experimenting with displaying video ads within local pack listings. This feature, often referred to as immersive map view videos, appears to be in testing phases.
The discovery was made by Anthony Higman, who shared on a professional platform that Google is now integrating immersive map view videos into PPC ads. He mentioned that this functionality relates to a pre-activated setting he came across in the Location Manager several months ago.
The ad format includes videos that appear directly within local listings, enhancing the visual appeal. The configuration options for these ads are accessible via the shared library in the location management section. A screenshot from Higman shows this setup in the interface.
Further discussions about this feature can be found on industry forums, where marketers are exploring its implications and potential applications.
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