Google’s latest SEO algorithm update has allowed the search engine to check the content by the author. So if the same author writes for different websites, Google would know it.
Author Recognition SEO Update
There is a thing called recognition that Google uses to identify writing patterns that originate from a particular author, even if there is no author bio on the site, says John Mueller.
Despite that, Google recommends putting a biography on your author’s website and links to their social media accounts.
Takeaway Tip
There is no better time than right now to build even deeper relationships with subject matter experts instead of Ghostwriters who will write your content for you.
And if you rely on Ghost bloggers, then make sure they use a different tone on your website content than other websites they’re writing for.