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French luxury powerhouse is set to become a minority investor in a prominent China-France fashion group, aiming to leverage their shared strengths within the global luxury market.
This investment will facilitate the next phase of growth for the group’s flagship brand, including further international expansion and broadening its product offerings to include new categories.
The partnership combines the group’s deep understanding of the Chinese luxury market and cultural landscape with the French company’s extensive expertise in craftsmanship, operations, and brand development across Europe.
An insider shared that, with the French company’s experience spanning high fashion, ready-to-wear, leather goods, jewelry, eyewear, and other sectors, the Chinese brand will develop new capabilities and broaden its product range in these areas.
This collaboration is part of a new strategic initiative that aims to selectively support emerging luxury brands with strong cultural relevance across various markets, categories, and regions.
Founded in Shanghai in 1997, the brand is recognized for its minimalist elegance, comfort, and wearability. It emphasizes natural fabrics, sustainability, refined craftsmanship, and contemporary design.
In 2018, the brand acquired a French fashion house, and three years later, the two merged into a single entity that operates globally. This entity is responsible for the brand’s international presence.
As one of the pioneering Chinese high-end fashion brands to go global, it opened a design studio in Paris in 2013 and launched its first store there in 2019. Today, it operates five boutiques across Europe.
Since last year, the brand has been officially included in the Paris Fashion Week schedule, regularly showcasing collections from its Paris atelier and cultivating strong relationships with the international fashion community and European consumers.
Despite overall challenges in the industry, the brand has maintained double-digit compound annual growth in recent years. Its global revenue surpassed EUR 300 million (USD 324 million) last year, with over 200 stores worldwide.
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