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YouTube Will Not Publish “YouTube Rewind” For 2021

Fahad Khan by Fahad Khan
October 8, 2021
in Social Media
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Last year, YouTube had already done without its annual Rewind, the video in which it selected the most popular trends and creators of the year on the platform. The motivation, of course, had to do with the pandemic outbreak: there was nothing to celebrate, just a bad year to leave behind.

2021, which is now nearing its end, was not so different: but this time, Google’s decision is not momentary and has nothing to do with the health emergency. The message is clear: YouTube will no longer package any Rewinds.

However, this does not mean that he will completely abandon the idea of ​​recapitulating the year’s events: to do so. However, he will adopt a ” different and updated type of experience “no longer known.

We’ll find out around December, presumably. The short message also invites creators to produce their own Rewinds (some may remember Pewdiepie’s from 2018, in open dispute with the official version?).

Thank you to all the creators involved in Rewind – we’ll be 👀 for your Rewinds as we refocus our energies on celebrating you and the trends that make YouTube 🔥 with a different and updated kind of experience – stay tuned! → https://t.co/kI69C24eL0

— YouTube Creators (@YouTubeCreators) October 7, 2021

The reasons for this choice, although Mountain View does not explicitly mention them, are apparent. Over the years, YouTube Rewinds have become a controversial bomb impossible to contain, raising dislike. The 2018 Rewind had managed to win the palm of the single video with the most dislike of the entire platform, and in 2019 it did not go better.

Google must have done the math and understood that the trend is impossible to reverse. The public reaction has to do with the format adopted. By now, the rift between Google and the community, which loudly claimed that it was no longer represented worthily, had become irremediable.

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Fahad Khan

Fahad Khan

A Deal hunter for Digital Phablet with a 8+ years of Digital Marketing experience.

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How Netflix Is Dying And Losing Millions of Subscribers Elon Musk Acquires Twitter for $44 Billion in CASH! Is IOS 16 Any Good? 9 Ways You Can Be Certain WWDC 2022: Releases, iOS, Products, M2 and More!