TikTok, the short-style video application, is working on TikTok monetization for publishers. Something that TikTok has been trying to discover but hasn’t come out yet.
In 2019, TikTok initiated a content partnerships team that works directly with media publishers to help them with increasing their viewers. Soon that crew will also benefit publishers earn money from the platform by permitting them to place sponsored content on it, according to Digiday.
“One publisher that usually stay in touch with TikTok’s content team, Intricate, is looking for more sponsored content prospects on the app, particularly as it dives deeper into e-commerce,” written in the report.
“It is eager to discover ways to work with advertising associates on sponsored content to showcase on its TikTok user accounts — as well as choices to promote or even wholesale its own retail there,” said Arman Walia director of social media at Complex.
“These affiliates have good amount of deal powers and great links with brands, and they talk to them almost every day about content they can make on different channels,” leader of content partnerships at TikTok, Bryan Thoensen told.
Primarily, a TikTok creator market was envisioned just for celebrities but is now open for TikTok monetization for publishers that want to work straight with marketers on sponsored content.
TikTok app is also finding ways to make it easier for their content creators to find content from creators and publishers. The Financial Times just stated that TikTok is discovering the growth of a brand-safe curated story feed in an effort to entice more top-tier advertisers.
That feature could possibly tail the paths engaged by Snapchat with its Discover tab, where journalistic stories and original programming from originators are presented, with Snapchat splitting the ad revenues with these advertisers.
In adding to discovery or emerging ways for publishers to monetize the use of TikTok app, TikTok’s team is also assisting media organization in growing their audiences by giving them weekly engagement reports about popular hashtags and what is in the buzz.
TikTok is also sharing engagement report on how you can make content that is friendly to the platform.