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A recent survey reveals that distinguishing between AI-generated music and human-created tracks has become nearly impossible for most people. Ipsos, a polling organization, asked 9,000 individuals across eight countries—Brazil, Britain, Canada, France, Germany, Japan, the Netherlands, and the U.S.—to listen to three audio clips: two produced by artificial intelligence and one by humans. An overwhelming 97% couldn’t tell the difference between AI-generated and human-made music, according to Deezer, a France-based streaming service that commissioned the study.
More than half of the participants expressed discomfort about their inability to differentiate between the two, highlighting a growing concern about authenticity in music streaming. The survey also touched on perceptions of AI’s impact on music quality and creativity, with 51% fearing it will cause an influx of subpar content and nearly 66% believing it could stifle innovation in the industry.
Deezer’s CEO, Alexis Lanternier, emphasized that consumers care deeply about whether they’re listening to human or AI songs, and this attitude influences their platform’s policies. The streaming service has seen a significant rise in AI-generated content, with around 10% of daily streams in January being fully AI-created. By October, that number increased to nearly 40%, equating to roughly 40,000 tracks daily.
Notably, 80% of survey respondents prefer AI-generated music to be clearly labeled for transparency. Deezer stands out as the only major streaming platform actively tagging all AI-produced tracks to help listeners identify them easily.
Recent high-profile instances have brought the issue into sharper focus. In June, the band “The Velvet Sundown” unexpectedly went viral on Spotify, only to be confirmed the next month as an AI project. Their most popular song has amassed over three million streams. In response, Spotify announced plans to promote industry standards encouraging artists and publishers to disclose AI use in their work, aiming for more transparency across platforms.
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