How Apple Can Compete with Google’s AI in the iPhone 16

A close up of a cell phone near a laptop A close up of a cell phone near a laptop
Photo by Samuel Angor

As the tech landscape evolves, the battle between smartphone giants Google and Apple intensifies. Recently, tech journalist Mr. Barlow shared his insights after transitioning to the Google Pixel 9, sparking discussions on what the upcoming iPhone 16 must do to reclaim its position in the market.

Barlow, a noted admirer of Pixel devices, praised their usage of artificial intelligence, claiming it to be the best among smartphones. Despite this, he continues to rely on his iPhone 15 Pro Max for its superior software compatibility. He expressed curiosity about how Apple plans to weave AI into its next flagship phone, iPhone 16.

According to Barlow, both companies have a critical opportunity to distinguish themselves through AI. Google has rolled out its AI assistant, Gemini, ahead of Apple but has faced criticism for its clunky performance. This presents Apple with a unique chance to refine and enhance its own AI capabilities, possibly integrated into the upcoming iPhone 16. With these developments, consumers will be eager to see how the competition unfolds in the coming months.

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