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A recent Omdia analysis reveals that iPhone shipments in Latin America surged by 31% compared to the previous year in the first quarter of 2026, largely propelled by the strong sales of the iPhone 17 and an impressive 80% increase in Mexico.
In the regional market, Samsung maintained its lead with 12.9 million units shipped, capturing a 37% market share, marking a 9% growth from the prior year. Following closely, Xiaomi secured second place with 6 million units and a 17% share, surpassing Motorola’s 4.9 million units and 14%. HONOR ranked fourth with 3.4 million units, accounting for 10%, while Apple completed the top five with 1.8 million units, representing 5% of the market.
Despite a modest rise of 400,000 units in shipment volume, Apple’s growth rate was the highest among competitors at 31%, just marginally ahead of HONOR’s 30%. The overall market experienced a slight 3% increase, with total shipments reaching 34.8 million units, hindered by shortages and rising memory component prices that constrained the availability of affordable devices, as explained by Omdia’s Senior Analyst Miguel Ángel Pérez.
Regionally, the top five markets constituted 73% of the shipments during this period, with Brazil and Mexico being the only nations where Apple registered notable presence. In Brazil, Apple held a 5% market share, whereas in Mexico, it climbed to third place with a significant 16%, driven by exceptional sales growth of 80% year-over-year and positive reception of the iPhone 17 series.
For more detailed insights, refer to Omdia’s full report via the provided link.
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