During an earnings call with analysts yesterday, Apple CEO Tim Cook confirmed that the company is actively enhancing Siri, though a release might still be some time away. Cook reassured listeners about Apple’s ongoing progress, even without specifying a timeline for when these advancements would be available. He elaborated on the Apple Intelligence features that have debuted with iOS 18, which encompass Genmoji, Clean Up, and integration with ChatGPT, among others.
Cook stated, “Regarding the more personalized Siri features we’ve announced, we require additional time to ensure they meet our rigorous standards. We are indeed making progress and can’t wait to present these enhancements to our customers.”
When questioned directly about the delays by Richard Kramer from Arete Research, Cook reiterated, “We simply need more time to finalize the work, so it lives up to our high standards. It’s primarily taking longer than anticipated, but we are excited and making progress toward launching these personalized Siri features.” Unfortunately, neither Cook nor CFO Kevan Parekh hinted at a specific release timeline.
Originally, these updates were expected to launch in April, but internal feedback has indicated numerous issues that remain unresolved. As a temporary measure, Apple has partnered with ChatGPT to integrate its features on both iPhone and Mac platforms. The company is keen to resolve these issues soon, particularly as it faces legal challenges for misleading advertising centered on advanced AI capabilities.
While earlier communications from Apple hinted at a release sometime this year, this was the first update since the delays were disclosed in March. The upcoming Siri enhancements are supposed to include contextual commands and the capability to perform actions within various applications and device settings.
