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Digital Phablet – Kylie Jenner Reveals ‘Born in LA’ Collection After Teasing in a Bare Look
Kylie Jenner’s upcoming collection pays homage to her hometown, sharing on her social media, “Born in LA, <3 this new collection for @khy feels very personal to me,” addressing her 390 million followers. “Every piece is inspired by, designed here, and nearly all crafted in Los Angeles. I’m beyond excited for this launch and all the projects we have planned this year and beyond! … from LA to wherever you are. xx, Ky”
Since its debut in November 2023, Khy has collaborated with rising designers to blend luxury with streetwear in a distinctive way. The brand quickly made waves, with reports indicating it surpassed $1 million in sales within the first hour. The current “Born in LA” range emphasizes local manufacturing, with all items produced domestically.
Following a busy festival season, Kylie Jenner spent the weekend at Coachella alongside close friend Hailey Bieber. She embraced the trend of lingerie as outerwear in a snap from the festival at Indio, California, sporting a sparkling bra top with long fringe paired with loose, light-wash jeans. Bieber attended with a laid-back look as the friends enjoyed the desert music performances.
While Jenner’s fashion sense remains avant-garde, she recently shared that her focus is shifting more toward family life. During a guest appearance on Kid Cudi’s Big Bro podcast from April 1, she mentioned watching “Keeping Up with the Kardashians” for the first time with her 8-year-old daughter, Stormi. “I sat her down and explained that we started the show when I was just a year older than she is now. That’s what brought us all together because we appeared on that show as a family,” Jenner explained.
She admitted the memories brought on strong emotions. “I was overwhelmed afterward,” she said. “I’m not entirely sure what hit me—I was crying in bed. I kept thinking about my daughter being the same age I was when we filmed, and reflecting on my family. I felt so grateful but also nostalgic for those moments when we all lived under one roof.”
In a tweet, the New York Post highlighted her style, noting her vintage Chanel top resembles a bra with sleeves—reflecting her bold fashion approach.
Kylie also revealed that revisiting those early days was a deeply moving experience. “I didn’t anticipate it would affect me so much,” she confessed. “I even fast-forwarded through the more inappropriate parts to keep it suitable for Stormi.”
Despite her sentimental journey, Jenner emphasizes that her children are her anchor. “My family keeps me grounded,” she stated. “My children at home love me and have no idea what’s happening in the world. They really do help me stay humble.”
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