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A photograph of a Google robot belt buckle accompanies the discussion. Ten months ago, Google announced during the Google Search Central Live event at their Zurich office that users could expect more frequent core updates. However, as we approach the end of 2025—about two months remaining—it’s clear that the frequency of these updates has not increased.
This year, only two core updates have been confirmed: one in March and another in June. Additionally, there was a spam update in August, making a total of three search algorithm updates so far. While it’s conceivable that Google might release a few more core updates before year’s end, possibly totaling four for 2025, this would simply match the number of core updates in 2024.
Contrary to early expectations, Google has not been rolling out updates more frequently this year. There was hope for at least eight core updates, but that did not materialize. Speculation persists that perhaps Google is releasing updates without public confirmation, especially considering numerous unconfirmed search ranking changes observed throughout the year—though only two were officially labeled as core updates.
The most recent core update occurred roughly four months ago. It took Google three months to launch the March update following the previous one, and now almost another four months have passed since the June update, suggesting no increase in update frequency.
A visual from December 2024 illustrates Google’s stance on the number of core updates, while a timeline graphic shows the distribution of core updates over recent years. Many websites have experienced notable ranking improvements after prior core updates, yet the proliferation of confirmed updates remains limited.
The overall trend indicates that Google’s core updates are not happening more often in 2025 than in previous years, raising questions about the current update schedule. The reasons behind this shift are unclear and remain a topic for ongoing discussion within the community.
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