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Google is testing a new feature that displays third-party endorsement content directly within search ads, confirmed by a Google Ads spokesperson. This “third-party endorsement content” might include information from external websites, such as their name, logo, and a brief quote or endorsement, all appearing underneath the ad description.
A user named Sarah Blocksidge captured a screenshot of this test and shared it on Mastodon. The example shows an ad with a label reading “Best for Frequent Travelers,” credited to PCMag, including their favicon for visual authenticity.
In response to inquiries, a Google spokesperson explained this as part of a small experiment aimed at exploring the inclusion of third-party approval or endorsements in search ads. No additional details about the scope or future plans for this feature have been provided.
Discussions around this feature are ongoing within online forums and communities, highlighting interest in how such endorsements could influence ad credibility and user trust.
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