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A recent discovery shows Google testing AI-generated snippet summaries and descriptions without clearly labeling them, which is a departure from previous instances where such snippets featured a Gemini logo indicating AI origin. Google has confirmed that this omission is part of an ongoing experiment, which may never be officially implemented, but also acknowledged that the lack of labels is due to a bug that will be fixed.
The first observer to notice this was Brodie Clark, who tweeted about Google’s new testing in generating page summaries that aren’t explicitly marked as AI-created. This is notable because Google has traditionally labeled AI-generated snippets with an icon, but these unmarked summaries are a new development.
In a shared screenshot, an AI-generated snippet displaying the message, “Learn JavaScript by building projects, reading documentation, and practicing. Resources like O’Reilly books, Packt, and JavaScript.info are recommended,” appeared without any AI indicator on the desktop version. In contrast, the mobile version still displayed the label, confirming inconsistency across devices.
Google’s Rajan Patel explicitly stated on social media that the AI-generated snippets are part of an experiment and might not roll out widely. He added that the missing labels are due to a bug that is slated for correction. He explained, “It’s both an experiment we haven’t launched yet (and not sure we’ll launch it) and a bug we’ll fix to make it look more like what you see on mobile.”
This situation indicates ongoing testing by Google into how AI-generated content is presented in search results, with current issues related to labeling being addressed for future improvements.
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