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Google is experimenting with a new label labeled “Google News Showcase” in the Discover feed. This feature was identified on X by Damien, who observed a display that includes a “see more” link, similar to the presentation of X posts and AI Overviews.
The label appears in the top left corner of a button on the image, designed to make it more prominent within the feed, potentially increasing user engagement and click-through rates. Additionally, the test card displays a brief description of the content beneath the image, with an option to expand it for more details.
This approach closely resembles the way Google Discover presents X posts in the feed. When expanded, comments or discussions related to the content are often shown within the cards, encouraging further interaction.
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