Google Ads Select Partners for Campaign Management

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Google Ads PMax is experimenting with increased transparency regarding its partner networks by allowing select advertisers to choose whether their ads run on the search partner network, the Google Display Network, or both. This feature is currently labeled “Partners in Alfa.”

This detail was observed by Adriaan Dekker on LinkedIn, where he credits Renaldo Spin for identifying this new setting within the PMax placement testing.

A translated screenshot reveals a prompt that says, “Choose which partners you want to run your advertisements with.” It explains that search partners include numerous non-Google websites, and the Google Display Network encompasses over 2 million websites and apps.

While Google has already provided comprehensive channel reporting, this update introduces an additional level of control for advertisers. The discussion about this new feature has been shared in online forums and professional networks.