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Digital Phablet announced that after initial beta testing in October 2025, Google Merchant Center for Agencies was launched in the United States and Canada. Now, this platform is available worldwide, offering a comprehensive tool for agencies managing multiple merchant accounts.
Google Merchant Center for Agencies serves as a centralized dashboard, streamlining management across various Google Merchant Center accounts. It includes features tailored for teams with multiple users, making it easier to monitor and optimize product data across all client accounts.
According to Ginny Marvin, Google’s Ads Liaison, as product data drives more shopping experiences across Google, agencies now have improved tools to manage merchant health proactively and ensure their product data is optimized for better performance.
Major features include:
- Agency overview dashboard: Provides a high-level view of all client accounts, including onboarding status and critical alerts, all from a single interface.
- Portfolio-wide diagnostics: Allows users to identify issues across multiple clients, filter issues by client, country, or marketing method, and prioritize workflows based on potential impact.
- Client optimization tools: Enables monitoring of store quality metrics, inventory status (such as out-of-stock items), creating and managing promotions, and more.
- Advertising opportunities analysis: Helps identify high-potential products with low traffic across all clients. Custom label values can be applied to promote these products within advertising campaigns.
For further information and registration details, see the official announcement. Additional discussion can be found on social media platforms.
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