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Home » Tencent Apologizes After Using Gold Ingot Image on New Year’s Greeting

Tencent Apologizes After Using Gold Ingot Image on New Year’s Greeting

Seok Chen by Seok Chen
February 25, 2026
in AI
Reading Time: 1 min read
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On Lunar New Year’s Eve, a social media incident involving the use of “yuanbao” (traditional ingots) to create a festive greeting image led to online backlash. The image, intended to celebrate the holiday, was criticized by some viewers for reasons that sparked controversy. The backlash quickly gained traction on various platforms, prompting considerable discussion among netizens.

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In response to the protests and negative comments, Tencent, the company behind the content, issued a formal apology. The tech giant acknowledged the concerns raised by the public and expressed regret for any offense caused. They clarified that the image was meant to honor cultural traditions and intended to bring joy during the holiday season.

The incident highlights ongoing tensions surrounding cultural sensitivities and the importance of respectful communication online. Tencent’s swift apology appears aimed at mending relationships with its audience and reaffirming its commitment to cultural respect.

As discussions continue, many emphasize the need for more mindful content creation, especially during significant cultural celebrations. The incident serves as a reminder of the delicate balance between creative expression and cultural sensitivity in the digital age.

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Seok Chen

Seok Chen

Seok Chen is a mass communication graduate from the City University of Hong Kong.

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