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Adobe Introduces AI Video Generation in Premiere Pro—With a Twist

Adobe Introduces AI Video Generation in Premiere Pro—With a Twist

As artificial intelligence (AI) continues to advance, its capability to create lifelike videos is significantly improving. Initially, these tools were primarily accessible to tech enthusiasts, but they are gradually becoming user-friendly for everyone else. Recently, Adobe has made a notable leap by introducing AI video generation to the general public, although it’s not designed for creating full-length films just yet.

Adobe Introduces AI Video Generation to Premiere Pro and Firefly

According to two recent posts on Adobe’s blog, the company now lets you utilize AI for video generation in several ways. The first post, titled “Generative Extend in Premiere Pro,” highlights that Adobe’s professional video editing software now features AI capabilities that can extend a video clip’s duration.

This tool is limited to adding just two seconds to a video, so it won’t allow you to create entirely new scenes. However, it can be quite useful for ensuring your clips have a polished ending. You can find this feature in the Premiere Pro Beta version, which is currently being rolled out to users.

The second post, titled “Generate Video (beta) on Firefly Web App,” showcases the capabilities of Adobe’s online AI generator. With Firefly, you can create videos by using a text prompt or by uploading an image. Regardless of the method you choose, Adobe restricts the duration to five seconds, making it suitable for short clips rather than comprehensive video projects.

If you’re interested in AI video creation but find Adobe’s limitations too restrictive, consider exploring other tools. One of our writers experimented with an AI text-to-video tool to create a social media video and documented the experience. Alternatively, you can check out our list of the best AI video generators for more options.

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    Maisah is a writer at Digital Phablet, covering the latest developments in the tech industry. With a bachelor's degree in Journalism from Indonesia, Maisah aims to keep readers informed and engaged through her writing.