A Chinese influencer named Zheng Xiangxiang has gone viral for her unconventional and lucrative live-selling tactic of showcasing products for only three seconds on Douyin, the Chinese version of TikTok.
A Chinese influencer named Zheng Xiangxiang has gone viral for her unconventional and lucrative live-selling tactic of showcasing products for only three seconds on Douyin, the Chinese version of TikTok. She reportedly sold over 100 million yuan ($13.7 million) worth of goods in just a week using this method, which has attracted millions of viewers and buyers.
Who is Zheng Xiangxiang?
Zheng Xiangxiang is a Douyin livestreamer with over 531 million followers. Known for her unique and humorous personality, she stands out from other live-sellers.
Specializing in affordable items, her product range includes everyday items like hangers priced at 10.94 yuan ($10.94) to clothes at 23.12 yuan ($3.18). Zheng ensures the quality of each product, personally testing and verifying them.
How does she sell products for three seconds?
In her livestreams, Zheng Xiangxiang spends three seconds showcasing each product. With a deadpan expression and swift movements, she creates urgency and excitement. Viewers must act quickly to grab the products at low prices, appealing to impulse buyers enticed by the limited availability and enticing prices.
How much money does she make?
Zheng Xiangxiang reportedly achieved remarkable success, selling over 100 million yuan ($13.7 million) worth of goods within a week. With approximately 10 million units sold, she operated at a staggering pace of about 1.4 million units per day or 16 units per second. Earning commissions ranging from 5% to 20%, her popularity soared both in China and internationally, with millions viewing and sharing her videos.
What are the challenges and controversies of her live-selling tactic?
Despite Zheng Xiangxiang’s remarkable success, her live-selling tactic is not without challenges and controversies. Dealing with logistics, inventory, and customer complaints, she faces criticism and skepticism. Compliance with Douyin’s new regulations post-October 2021, aimed at ensuring consumer rights, adds an additional layer of complexity that Zheng Xiangxiang must navigate.