TikTok, the popular video-sharing application, allows its users to share content with friends, fans, and followers in seconds with just one tap of their finger.
With all that in mind, do you know the best time to post on TikTok to reach the target audience? If not, don’t worry! We’re here to give you some useful insights.
When Should I Post My Video on TikTok?
It’s all about timing. The best time to post your video is between 9 am-3 pm EST. The second-best time is between 5 pm-8 pm EST time zones, but it’s less effective than 9 am-3 pm EST.
You can adjust these hours depending on where you live (local time) but, as a general rule of thumb, these are optimal times for posting videos.
These are also peak hours for social media use, which means that you’ll be able to reach more people when they’re online and available during these times!
Another way of looking at it is that users who engage with content at night will see it first thing in the morning.
How Often Should I Upload Videos to TikTok
Because of how dynamic social media algorithms are, there isn’t an exact answer for when is the best time to post.
However, if you want your audience members to notice your uploads, uploading more often is better than uploading less often.
If you follow anyone with many followers on TikTok, chances are they post multiple times every day; most users upload at least 3 videos per day.
But it really depends; if your followers like seeing your posts (meaning they click and watch), then they’ll still watch even if you don’t upload that frequently.
When Are Most Users On TikTok?
According to data from SimilarWeb, TikTok users are most active between 8 AM and 10 PM local time. While these numbers may be different in your specific region, it’s important to know when users are online, so you can properly market yourself.
The good news is that no matter what time of day or night you post, there will always be someone watching. The key is maximizing your audience by posting at peak times.
For example, an early-morning video might attract viewers who want to view content before starting their day. In contrast, a video posted late at night might catch audiences coming home from work or socializing with friends.
How To Get More Views and Likes on TikTok?
To get likes, it is important to understand how many users are online during different times of the day. You should post at a time when there will be lots of users watching.
Knowing when your potential audience is most likely online lets you share your posts with them when they are more likely to see them.
Here are some statistics for posts made at 6 PM EST: Tuesday afternoon/evening has about 6% fewer viewers than Thursday evening.
Why is TikTok a Great Marketing Tool?
As TikTok analytics confirms over 400 million users, it’s no wonder that companies are beginning to take notice of TikTok as a marketing tool.
However, not all of them realize how different their audience is compared to other social media platforms.
If you want your content on TikTok to resonate with its unique user base, then you need to know exactly when and how long your video should be. Let’s start with engagement first: The best time for engagement on TikTok is actually two hours after school or work—8-10 pm EST.
Your best bet is no specific time but rather how you react with engagement when it comes to posting time. See what times tend to yield greater engagement for you, and focus posting around those times.
Also, bear in mind that if some of your posts are performing well during some hours but not others, it might be worthwhile splitting your overall content into multiple accounts so you can post at peak times more effectively.
Post on TikTok depends on what else is trending at any given moment, you might find that certain days of the week are better than others—or times of day!