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The upcoming iPhone 17 series is expected to be unveiled during a dedicated Apple event in Cupertino, California, which viewers can watch live. The event is anticipated to be quite feature-rich, with four new iPhone models likely to be announced along with the rumored Apple Watch 11, Watch Ultra 3, and AirPods Pro 3. There’s even speculation about a new Apple TV being introduced.
When is the iPhone 17 Launch Event?
The launch is scheduled for Tuesday, September 12th, beginning at 10 a.m. Pacific Time / 1 p.m. Eastern Time.
How Can I Watch the iPhone 17 Launch Event?
The event will be streamed live on YouTube, allowing anyone without an invitation to view it from anywhere. The live stream is embedded at the top of this page for easy access.
Apple hasn’t announced how long the event will last, but last year’s iPhone 16 launch ran for approximately one hour and 38 minutes. Given that this year’s event is expected to be similarly action-packed, it’s advisable to find a comfortable spot and have snacks nearby, as it could be another lengthy session.
What Can We Expect to Be Announced at the iPhone 17 Event?
While Apple has been tight-lipped about the specifics, ongoing rumors, leaks, and reports from the past months offer some clues. One of the main highlights could be the debut of a new iPhone model—potentially the slim iPhone 17 Air—which is rumored to compete with the Samsung Galaxy S25 Edge, launched earlier this year and known for its slim design at just 5.8mm thick.
Additionally, a major upgrade is expected for Apple’s premium iPhone, with the Pro Max model rumored to deliver significantly enhanced performance. There are also whispers of a bold new rear design featuring a larger camera bar, according to leaked images.
Possible New Devices in the iPhone 17 Series
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
- iPhone 17 Air
Other Apple Announcements Anticipated
- Apple Watch 11
- Apple Watch Ultra 3
- AirPods Pro 3
There’s also speculation about a refreshed Apple TV, although it’s unlikely that a new version of the Vision Pro headset will debut this year. Additionally, a foldable iPhone, often referred to as iPhone Fold, is rumored to launch in 2026.
With artificial intelligence being a major topic in the tech industry, it’s expected that Apple will highlight advancements in Apple Intelligence during the event. However, it remains uncertain whether Siri will receive its long-awaited AI upgrade, as delays have persisted.
As you gear up for the iPhone 17 launch, explore why this event is shaping up to be among the most exciting in recent years—perhaps even more so than the iPhone itself.
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