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In Two Point Museum, a significant portion of your revenue stems from donations made by visitors. To make an exhibition successful, it’s essential to draw in guests who are willing to contribute generously. While having a large museum with diverse exhibits attracts broad interest, achieving that is more of a long-term ambition. For now, your best strategy for maximizing the potential of your current collection lies in the Marketing Room.
Continue reading to discover how the Marketing Room functions and to master its effective use for your museum.
Running a Marketing Campaign in Two Point Museum
Each Marketing Room in your museum can manage just one 90-day Marketing Campaign at a time. If you have several Marketing Rooms, you can run a campaign in each, though this can become costly due to staffing and promotional expenses, so make sure your budget allows for it.
For a Marketing Campaign to be effective, it must be overseen by an Assistant with one or more levels of Marketing skills. While some Assistants may start with this skill, many will need training. The greater the Marketing level of the Assistant, the more successful the Campaign they manage will be.
When launching a Marketing Campaign, the total cost and effectiveness depend on whether you opt for a Basic, Standard, or Elaborate Campaign. Higher-priced Marketing Campaigns offer larger bonuses – details below.
You have the option to set the Campaign to automatically repeat once it ends. If selected, you’ll incur charges for each new campaign on commencement, and the Marketing Room will continue the same Campaign until you disable this feature.
Marketing Campaign Types in Two Point Museum
Every time you initiate a new Marketing Campaign, you can select one of three types using the tabs at the top of the Marketing menu:
- A Guest Campaign, which targets increasing foot traffic or drawing visitors interested in specific themes.
- A Subcategory Campaign, designed to boost the excitement around a collection of Exhibits.
- An Exhibit Campaign, aimed at enhancing the appeal of a particular type of Exhibit.
Guest Campaigns
|
Campaign |
Basic ($5,000) |
Standard ($7,500) |
Elaborate ($10,000) |
|---|---|---|---|
|
Museum Campaign |
Boosts overall attendance by 10% |
Boosts overall attendance by 20% |
Boosts overall attendance by 30% |
|
Guest Type (Families, Goths, etc.) |
Increases the chance of new visitors being the selected type (max chance 20%) |
Increases the chance of new visitors being the selected type (max chance 35%) |
Increases the chance of new visitors being the selected type (max chance 50%) |
If a Marketing Room isn’t running an active Campaign, it will conduct a Background Campaign, functioning like a Basic Museum Campaign at no cost. Therefore, paying for one is pointless!
Subcategory Campaigns
Your campaign can focus on a wider Theme or a specific subcategory within that Theme.
|
Campaign |
Basic ($5,000) |
Standard ($7,500) |
Elaborate ($10,000) |
|---|---|---|---|
|
Theme (e.g., Prehistory, Space) |
All Exhibits in the Theme receive a 10% Buzz bonus. New visitors are more likely to find their favorite subject in the chosen Theme (max chance 20%) |
All Exhibits in the Theme receive a 10% Buzz bonus. New visitors are more likely to find their favorite subject in the chosen Theme (max chance 40%) |
All Exhibits in the Theme receive a 10% Buzz bonus. New visitors are more likely to find their favorite subject in the chosen Theme (max chance 60%) |
|
Subcategory (Fossils, Cursed Objects, etc.) |
All Exhibits in the subcategory get a 15% Buzz bonus. New visitors are more likely to find their favorite subject as the chosen subcategory (max chance 20%) |
All Exhibits in the subcategory get a 15% Buzz bonus. New visitors are more likely to find their favorite subject as the chosen subcategory (max chance 40%) |
All Exhibits in the subcategory get a 15% Buzz bonus. New visitors are more likely to find their favorite subject as the chosen subcategory (max chance 60%) |
Exhibit Campaigns
These Campaigns enhance all instances of a specific Exhibit. If you have many Helix Fossils or frequently found artifacts, this can be an excellent way to utilize them, or you can emphasize the best piece in your collection.
|
Basic ($5,000) |
Standard ($7,500) |
Elaborate ($10,000) |
|---|---|---|
|
All copies of the chosen Exhibit receive a 20% Buzz bonus. New visitors have an increased chance of their favorite subject being that of the chosen Exhibit (max chance 20%) |
All copies of the chosen Exhibit receive a 20% Buzz bonus. New visitors have an increased chance of their favorite subject being that of the chosen Exhibit (max chance 40%) |
All copies of the chosen Exhibit receive a 20% Buzz bonus. New visitors have an increased chance of their favorite subject being that of the chosen Exhibit (max chance 60%) |
Tips for Using Marketing Campaigns in Two Point Museum
When executing Marketing Campaigns, aim to capitalize on your museum’s strengths rather than attempting to compensate for weaknesses. Since bonuses are based on percentages and odds, you’re more likely to recoup your investment if you attract a lot of donations from the visitors your Marketing team brings in.
As a rule of thumb, concentrate on Campaigns that enhance a larger number of Exhibits in your museum. Regularly organize Campaigns around the main theme of your Exhibits. You can explore subcategories and specific pieces only if they have high Buzz totals or if your collection is significantly skewed toward a certain subcategory. Even those without direct interest will be impressed by the Buzz and more inclined to donate.
Once you have several Marketing Rooms functioning, assess Guest Campaigns to boost attendance. Focus on what your museum does best: If you offer many Interactive Displays, for instance, target Families since children are likely to enjoy these Exhibits and leave positive feedback. If your offerings are rich in information, attract Professors, Yetis, and Goths.
If you cater to Cheesemoongers, you can easily provide a Dream Visit by serving the Melted Cheese Medley in your Cafeteria, resulting in an excellent Museum Rating!
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