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Revolutionizing Retail Banking with AI
The rise of generative AI offers a chance to make high-quality banking services more accessible to everyone.
“Our aim is to provide the exclusive feel of private banking to everyday consumers,” states Bentzi.
“With generative AI, we can enhance customer interactions through automation and collaborative engagement strategies, enabling business managers and advisors to offer superior guidance to clients.”
Despite these advances, he stresses the need for diligent oversight, especially because the sector depends heavily on licensed professionals.
“The whole framework hinges on licensed individuals qualified to give specific product advice.
“This includes mortgage advisors, investment consultants, and insurance experts—these licensed professionals are the cornerstone of our banking ecosystem.”
Looking to the future, Bentzi predicts a significant change in how financial institutions deliver their services.
“The next wave of banking must prioritize seamless experiences. We often misunderstand banking products—a mortgage isn’t just a product; it’s about the home. A deposit account isn’t merely a service; it’s about saving for education or buying a vehicle.
“Banks need to evolve from a product-centric mindset to an experience-driven model that emphasizes understanding and fulfilling customer needs.”
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