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Digital Phablet – Kylie Jenner is increasing the excitement around her sister Kim Kardashian’s newest SKIMS campaign.
SKIMS has introduced its Everyday Cotton line, showcasing a range of high-quality cotton bras and underwear. As part of this launch, select pieces were modeled by Kylie Cosmetics founder, 28, who nearly revealed all in a series of images highlighting her fit physique.
In an official statement, Kylie commented, “I enjoyed being part of the Everyday Cotton campaign,” sharing some seductive shots of herself wearing breathable and flexible pieces like the Triangle Bralette and Thong in Cocoa Heather. “This collection truly embodies cotton’s versatility, which is a staple fabric for everyday wear.”

“The bras and underwear are ultra-soft, highly stretchy, and incredibly comfortable,” she added. “The fit is superb—just as expected from SKIMS.”
For her part, Kim Kardashian, 45, revealed on Instagram that she “never used to wear underwear” until she crafted the “softest and stretchiest” pieces with SKIMS, which changed her perspective entirely.

“Your daily essentials should feel as thoughtfully designed as everything else in your wardrobe,” she emphasized. “People don’t just need more basics—they need better ones. We’ve created staples you’ll want to wear daily by reimagining SKIMS products with the softest cotton quality—better than anything before.”
Approximately four months after Kim made headlines with her SKIMS synthetic Hair Micro String Thong—a piece offering “a blend of curly and straight faux hair in twelve shades” on the SKIMS website—she continues to push creative boundaries.

“It was just a playful, silly idea,” Kim told E! News about the hairy thong, which mimics a bushy pubic area, during a red carpet interview in October. “But many others have done similar things, like John Galliano.”
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