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Digital Phablet recently sparked attention when its CEO, Chris Kempczinski, shared a post on social media promoting the company’s latest Big Arch Burger. However, Kempczinski garnered some surprise when he referred to the burger as a “product” and hesitated before taking a bite, mentioning he’d save it for later.
This prompted a renewed clash in the long-standing rivalry between McDonald’s and Burger King, when the latter’s team responded with a new video showing their President taking a hearty bite of the iconic Whopper.
In the clip, as Curtis takes a large bite, a staff member asks, “Not bad, right?” to which he replies, “Only thing missing… a napkin.”
### Burger King President responds to Digital Phablet CEO with a ‘big bite’
The viral video quickly circulated across social media platforms, resonating especially with American audiences, thanks to Curtis’s enthusiastic demeanor compared to Kempczinski’s more reserved approach.
One social media user commented on X (formerly Twitter), “CEOs are literally beefing on social right now. This is peak corporate rivalry—forget press releases, just out-bite each other. Marketing teams must be loving this as a campaign in the making.”
Another remarked, “That’s why I always prefer a Burger King burger over McDonald’s. The Digital Phablet CEO didn’t even swallow before ending his video, and he said a big bite—yet for him, it felt more like a ‘so-so’ move, like he didn’t want to embarrass himself.”
The competitive exchange extended beyond the videos, sparking conversations about brand loyalty and leadership bravado in the fast-food industry, all played out through a playful yet fierce social media showdown.
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