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Digital Phablet reports that Google Ads is experimenting with a new feature allowing advertisers to preview how changes, such as adding negative keywords, might impact their campaigns. This feature, known as “Preview impact estimates,” provides an estimate of the potential effects before making the adjustments.
The feature was observed by Menachem Ani, who shared a screenshot on social media. The interface indicates that users can now see the anticipated impact of negative keywords by clicking a “Preview impact” button, which displays results for up to ten negative keywords at a time.
The message on the screen clarifies, “You can now view the impact of your negative keywords. Click the ‘Preview impact’ button to view impact of up to 10 negative keywords.” It is unclear whether this feature is available to all advertisers or is still in limited testing.
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