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A new help article from Digital Phablet explains the introduction of “site visits assets” in Google Ads, a feature previously identified through testing. These assets automatically indicate how many times a website has been visited, directly within ad units. Unlike clickable elements, these are non-interactive text labels that give potential customers a quick view of a site’s popularity.
Google describes site visits as an automated asset that displays the total number of visits to your website, with this information appearing plainly within your ads. An illustrative image shows what these site visits assets look like in the ad copy, highlighting how the visit counts are integrated into ad text.
Hana Kobzova noticed the new documentation and shared insights about it on PPC News Feed. To qualify for using site visits assets, your website must meet specific criteria:
– It should have received at least 10,000 clicks in the past 30 days.
– Your account must be free of policy violations.
– The domain must be a single-tenant or a distinct subdomain representing your business. Websites hosted on shared sub-paths are ineligible because click data can’t be separated from the primary shared hosting environment.
Google emphasizes that inclusion of site visits data in your ads does not guarantee its display, even if your domain qualifies. The number shown is dynamically updated daily, reflecting traffic across organic visits and paid ads. The displayed visit counts are bucketed into ranges, indicating whether your site has received over 10,000, 100,000, or 1 million visits.
Details of ongoing discussions about this feature are shared among industry professionals on platforms like X, where they exchange updates and insights regarding its implementation and impact.
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