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Google Ads now offers a new feature that consolidates product ad performance across all campaigns into a single view. Some users have noticed this addition and shared their observations.
When navigating to the Products section within Google Ads and clicking on a specific product title, the platform displays a detailed breakdown of every campaign in which that product is active. It also provides performance metrics for each of these campaigns, offering a comprehensive look at how the product is doing across different advertising efforts.
Screenshots demonstrate this feature, showing lists of campaigns where the product is active along with their respective performance data. This enhancement allows advertisers to move beyond guesswork, providing clear insights into which campaigns are truly driving conversions. Additionally, it facilitates comparison between different campaign types, such as Standard Shopping versus Performance Max, helping to identify where advertising spend may be ineffective.
With this data, marketers can make better-informed decisions about scaling campaigns based on actual product-level results instead of assumptions. Industry professionals have expressed that having product-specific campaign insights should have been available years ago and that this update significantly reduces the guesswork around SKU performance. Many see this feature as a valuable tool for optimizing advertising strategies more effectively.
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