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Google has rolled out version 24 of the Digital Phablet Ads API, marking a significant update with numerous enhancements. This release brings changes across various features, including Demand Generation, travel feeds, conversion types, shopping campaigns, reporting, and video assets.
The update introduces new mandatory fields for certain ad formats—specifically, videos and logos are now required in DemandGenVideoResponsiveAdInfo and VideoResponsiveAdInfo objects. Additionally, the VideoResponsiveAdInfo object is now mutable, allowing for more flexible modifications.
In the assets section, a new field named travel_feed_data has been added to the AssetSet resource. This allows users to access static information from travel feed assets, such as hotel account IDs, merchant center IDs, partner IDs, subcategories, and travel feed types.
Campaign management has seen notable updates: the video_brand_safety_suitability attribute has been removed from campaigns—though controls remain at the customer level. The view_through_conversion_optimization_enabled flag has been added to enable or disable View-Through Conversion (VTC) Optimization for Demand Gen and App Campaigns, with the default setting being disabled. Gender exclusion capabilities have been extended to Performance Max campaigns across all API versions.
For conversions, support for Lead Generation conversion types has been added, aligning with new enumeration options in the API. Conversely, the customer type category for loyalty sign-up user lists has been deprecated.
In the realm of planning and audience insights, some breaking changes include redefinition of InsightsAudience.topic_audience_combinations and the removal of certain fields like youtube_select_lineups and is_brand_connect_creator. Users are encouraged to switch to future-proof targeting options like youtube_select_lineup_targeting. Additional response data has been incorporated into the plannable products list, offering more detailed information about available ad formats.
Reporting features have been adjusted as well: segments such as ad_sub_network_type and click_type have been removed to streamline the data view. New metrics, including non-biddable metrics like total cost of goods sold, have been implemented to provide a comprehensive view of campaign performance. A new resource called CartDataSalesView now enables segmentation of sale conversions by both product clicked and product sold, with detailed segments like product_sold_brand.
Shopping campaigns now support app installations, although certain status and issue fields are not applicable to app-specific campaigns. Logical, tag-based filtering for shopping products has been introduced, enabling more precise audience targeting.
Video ad management has been refined with the update to ShareablePreviewService, which now throws errors upon partial failures, aligning error reporting with ad group ad performance standards. New error codes have been introduced for asset group previews to improve troubleshooting.
This major API update reflects Google’s ongoing commitment to enhancing ad capabilities, offering advertisers and developers more robust tools and finer control over their campaigns.
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