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Digital Phablet reports that Google has rolled out a minor update to their Google Ads API, identified as version 23.1. This update introduces several modifications across various areas including account management, campaigns, conversions, incentives, planning, and reporting.
To access the new features in v23.1, users are required to upgrade their client libraries and code, as all updated resources and examples have been released. Alongside this, Google is also launching minor updates for versions v20.2, v21.1, and v22.1, aimed at enhancing compliance support for the EU Political Ads Regulation.
Looking back, the API has seen a sequence of releases: version 23 at the end of January, followed by version 22 in October 2025, version 21 in August 2025, and earlier versions such as 20 in June 2025, with even earlier updates dating back to October 2024 and as far back as October 2023. Notably, the older AdWords API was sunsetted in April 2022, ceasing operation by the end of July that year.
Key updates in v23.1 include:
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Account Management:
- Addition of a new property allowing advertising partners to restrict advertising on specific domains.
- Introduction of a field indicating whether an account contains political advertising targeted at the EU, along with its declaration status.
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Campaign Enhancements:
- Support for text guidelines in Performance Max and Search campaigns to automate control over AI-generated text assets.
- New status reasons for campaigns using the FIXED_CPM bidding strategy.
- Additional campaign settings related to video ads, such as self-disclosure categories and booking details, are now available.
- The ability to identify campaigns lacking EU political advertising declarations.
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Conversions:
- Tracking of users who watch an ad and subsequently view videos from the same channel, via a new conversion category.
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General Improvements:
- Introduction of specific error codes to handle targeting restrictions more precisely.
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Incentives:
- New error codes indicating maximum redemptions and account age restrictions, applicable from March 2026.
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Planning Features:
- Support for date breakdowns when generating benchmark metrics.
- Expansion of targetable surfaces to include the Google Display Network for demand generation.
- Inclusion of historical trend data when exploring insights based on specific topics.
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Reporting Tools:
- New metrics counting users who view ads multiple times, from two to ten times or more.
- Support for vertical ad data feeds, enabling targeted advertising in sectors like travel.
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YouTube Video Management:
- Launch of a dedicated service for uploading and managing videos, along with fetching upload status and metadata—currently available via REST API and Python Client Library.
These updates reflect Google’s ongoing efforts to refine and expand their advertising platform capabilities, with a focus on transparency, compliance, and richer reporting features.
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