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Lamborghini plans to introduce its next-generation Urus in 2029 as a plug-in hybrid rather than a fully electric vehicle, citing slower-than-anticipated global adoption of battery electric vehicles. The company is also weighing options for its upcoming fourth model, deciding whether it will be entirely electric or a hybrid; this decision is expected by the end of the year, according to someone speaking at a recent press event commemorating the brand’s 20 years of operations in China.
Initially, Lamborghini’s electrification plan was divided into two phases. The first phase, launched in March 2023, included the release of the Revuelto—a super sports V12 hybrid electric vehicle—as well as hybrid variants of the Urus and Temerario. The second phase aimed to debut the company’s first all-electric model in 2028 but was pushed back to 2030 earlier this year.
However, Lamborghini has now become the only high-performance sports car manufacturer to commit to transitioning its entire lineup to hybrid powertrains.
Porsche, a pioneer among luxury automakers in introducing electric vehicles, also revised its EV strategy this year. The company postponed several new all-electric models and decided to extend the manufacturing of internal combustion engine and hybrid vehicles into the next decade.
A notable change involves Porsche’s upcoming SUV lineup positioned above the Cayenne. Instead of an all-electric version initially planned, the new models will only be offered as internal combustion engine and plug-in hybrid options.
The company’s leadership emphasized a cautious approach, stating that Lamborghini aims to wait until the infrastructure for electric vehicles is thoroughly developed before launching its EVs. They also want to ensure their vehicles meet the high-performance standards associated with the brand. Furthermore, they noted that there is currently no significant market demand for ultra-luxury electric vehicles.
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