Apple Inc. has reached a preliminary settlement in a class-action lawsuit that alleges its voice assistant, Siri, recorded users’ conversations without their consent. The settlement, amounting to $95 million, comes after a five-year legal battle and will potentially provide eligible users with up to $20 in compensation for recorded data from Siri between September 2014 and the end of 2024.
The lawsuit, based on claims that Siri inadvertently recorded conversations and shared them with advertisers and third parties, has raised significant privacy concerns among users. If approved by the court, individuals who have used compatible Siri-enabled Apple devices in the United States may file a claim, although only an estimated 3% to 5% of eligible consumers are expected to do so.
In the settlement plan, Apple will create a claims website within 45 days. Users must confirm that Siri accidentally activated and recorded private conversations to qualify for compensation. Each eligible user can submit claims for up to five devices.
This controversy traces back to a 2019 report revealing that Apple had been analyzing users’ voice recordings to improve Siri’s functionality without adequately notifying users. Apple initially denied substantial wrongdoing but acknowledged that a small number of recordings were reviewed by human contractors. Following public backlash, the company paused global human review of Siri interactions and updated its privacy policy to inform users about data usage options while activating Siri.
Each claim could result in only a nominal payout, reflecting how much of a financial burden this lawsuit poses to Apple, whose profits typically surpass $1 billion a day. Critics are already calling the settlement a mere “privacy tax,” highlighting that the cost of the settlement represents only a fraction of Apple’s profits.
The impending court decision regarding the acceptance of the settlement will be determined by February 14. Consumer rights advocates warn that if the settlement fails and Apple is found in violation of privacy laws, the company may face penalties significantly exceeding the proposed settlement amount.
This legal battle showcases the ongoing scrutiny tech giants face regarding user privacy, especially amid rising concerns about how personal data is managed and utilized. As Apple strives to position Siri as a central component of its artificial intelligence advancements, the challenge of preserving user privacy remains more critical than ever.
