YouTube Will Block Users Using AdBlocker

Only YouTube Premium will be ad-free; YouTube is testing an initiative to drive more subscribers.

Users can choose to turn off ad-blockers or switch to ad-blockers after three videos.

YouTube Premium subscription costs $11.99 per month or $119.00 for a family, including YouTube Music.

YouTube confirmed a small experiment without disclosing participant numbers or locations.

Over 80 million subscribers joined YouTube Premium between late 2021 and late 2022.

Despite the growth, it's a small fraction compared to YouTube's 2.6 billion user base.

Companies are increasingly implementing user restrictions, similar to Netflix's password crackdown.

The expansion of YouTube's trial will be monitored closely.

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