YouTube Will Block Users Using AdBlocker
Only YouTube Premium will be ad-free; YouTube is testing an initiative to drive more subscribers.
Users can choose to turn off ad-blockers or switch to ad-blockers after three videos.
YouTube Premium subscription costs $11.99 per month or $119.00 for a family, including YouTube Music.
YouTube confirmed a small experiment without disclosing participant numbers or locations.
Over 80 million subscribers joined YouTube Premium between late 2021 and late 2022.
Despite the growth, it's a small fraction compared to YouTube's 2.6 billion user base.
Companies are increasingly implementing user restrictions, similar to Netflix's password crackdown.
The expansion of YouTube's trial will be monitored closely.
First Fully Automated Restaurant: No Human Employees