Facebook Requires Page Operators to Confirm Kids’ Content for Under 13s

Facebook is requiring page administrators to verify their content is not targeted at children under the age of 13. This notice is being seen globally, appearing on pages ranging from toy stores to pizza shops.

The platform is currently asking page operators to confirm that their content is inappropriate for children under 13 years old. While the specific reasons for this requirement are not fully clear, it appears to be related to legal data protection laws, such as the Children’s Online Privacy Protection Act (COPPA) in the United States and similar regulations worldwide.

The notification states: “Please confirm details by September 30th to keep your content visible. We’re requesting Pages like yours to affirm that they aren’t aimed at children under 13.”

If you select the “Continue” button, you will see this prompt:

We need you to verify information about your Page. Meta does not permit Pages designed for children under 13, as our Terms state that individuals in this age group cannot use our technologies. We’re asking Pages like yours to confirm that they are not intended for children.

Next steps: Click “Confirm” by September 30th to agree that your Page is not meant for children under 13. If you don’t confirm by this date, your content will no longer be accessible to others.

Meta prohibits pages targeting children under 13 because our Terms of Service state that this age group is not allowed to access our platforms.

What should you do now?

Select “Confirm” to acknowledge that your page is not directed towards children under 13 by September 30th. Failing to confirm by this date will make your content invisible to users.

Although the message mentions that you can learn how to assess if your page is geared towards children and what steps to take if it is, it does not provide a direct link or detailed instructions.

Consequently:

Facebook does not clarify how page operators should properly evaluate if their page is aimed at children.

There is a lack of direct assistance on what actions to take if a page is actually intended for younger audiences.

It remains uncertain if Facebook will release additional information in the future or if page operators will need to navigate through Meta’s help sections on their own. This could create confusion and complications for many administrators.

So, what are the consequences if you don’t provide confirmation?

Those who fail to submit the confirmation with the message “Confirm details by September 30th to maintain visibility of your content. We’re asking Pages like yours to confirm by September 30th that they aren’t aimed at children under 13” should be prepared for repercussions:

Your page’s reach could be limited.

In the worst-case scenario, your page may become invisible.

While Facebook has not provided specific information, the platform could simply hide unverified pages from public view or restrict access to particular features.