Pinterest Allows Users to Disable AI-Generated Content in Feed

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AI-generated content is widespread these days, making it almost impossible to avoid. With tools like Veo 3 and Sora 2 for video creation, and Gemini’s Nano Banana for image generation, anyone with a subscription can produce professional-quality content within minutes.

Luckily, Pinterest has introduced a feature that allows users to block AI-generated images from appearing in their feeds. Many users, including popular illustrator @hansoeii on X, are celebrating this update as a positive step forward.

If you’re a Pinterest user and want to disable these images, here’s what you need to do:

How to disable AI-generated images

Sign into your account
Access your settings
Select the “Refine your recommendations” option
Navigate to the “GenAI interests” tab
Turn off all options in that section

When tested with a few colleagues, everyone was surprised at how simple it was to turn off the feature. It’s a welcome respite, especially as companies like Meta continue to prioritize AI content in our feeds.

However, this feature isn’t flawless. Users like @yogeshgosavi have reported that their feeds still show AI content despite turning off the option. Others have mentioned that disabling AI images negatively impacts the relevance of their recommendations.

Additionally, turning off AI content doesn’t entirely eliminate it. When you disable an option, a pop-up warns that doing so will only reduce the amount of AI-generated content, not remove it completely.

Furthermore, Pinterest updated its privacy policies earlier this year, stating it may collect and use your data to train and refine its machine learning and AI models, regardless of when Pins were posted. This means your data continues to influence AI training, even if AI content is less visible in your feed.

While Pinterest cannot fully separate itself from GenAI, many artists and illustrators see this move as a positive direction. Unlike Meta, which is pushing the integration of AI across various platforms — from data collection to personalized feeds — Pinterest appears to be slowing down the AI rush, giving users more control over their browsing experience.