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YouTube has implemented a new policy from March 18, 2024, which will force users to mention if their video is AI-generated, such as AI-generated people, places, or events.
The policy is to ensure transparency and to stop the spread of misinformation or confusion among viewers. Recently, a lot of users have users have been uploading AI videos that looked real to spread misinformation. After the release of OpenAI’s SORA, netizens were concerned about differentiating between what is real and what is generated by an AI.
Creators on YouTube will be using a new option in the Creator Studio to disclose if their content is assisted by an AI or not. If someone ticks AI-assisted content, a declaimer will show on the video player informing the viewer that some parts or the entire video are being generated by AI.
Currently, YouTube is focusing more on topics such as health, news, elections, and finance.
Type of Videos Requires AI-Labeling on YouTube
- Videos that contain a real-life person or show something that never happened or has never been captured on the camera.
- Altered footage of real events and places (such as creating an image of people dancing during World word 2 etc).
- Real-looking scenes that never happened (such as snow falling in a desert in Dubai).
YouTube doesn’t require the disclosure for something that looks AI-generated such as Anime or anything related to cartoons or 3D footage.
Penalties
Creators who do not label their AI-generated video as AI-video will face penalties from Google such as:
- Removal of videos
- Suspension of account
- Demonetization
To make sure your YouTube’s Partner Program stays intact, creators will need to start labeling their AI-generated videos.
Above all of this, YouTube also allows individuals to initiate the request to remove any video that contains their face or voice without their approval.
Google is also de-indexing several websites that are actively using AI-generated content on search, months after declaring that AI is safe to use. To make sure your content stays relevant and you continue making money out of your content, you need to avoid excessive use of AI.
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