Instagram is allowing Instagram creators to make money by monetizing IGTV videos with IGTV ads. This feature is currently in the beta testing version and will be available to every user anytime soon.
People will be able to run short ads during their IGTV videos just like YouTube videos. As of now, Instagram creators are only making their money through paid sponsorships.
Instagram is not just only working on monetization feature, it is also working on revenue split for the creators. Instagram has also confirmed this news on TechCrunch.
This feature of ads will enable creators to make money which will be equivalent to YouTube’s revenue. Instagram is making sure that the creators get more revenue than YouTube.
They have been working on this feature which will soon be available to you if you’re an instagram creator so you will be able to earn money just by making inticing content.