Did you know that Instagram has crossed one billion users that are double of Twitter? Therefore, it is no wonder why Instagram is the best social media channel and better than Twitter to promote your brand.
There is no doubt about the same. When it comes to Instagram, the best photo-sharing platform, it has some new features such as live video, stories, and shop now that you can use to your benefit. It means that you can make the best use of the platform to connect to your targeted customers and sell your products online.
According to an article published on HuffPost, you must convert your Instagram followers into email subscribers. All you need to do is add a link in the bio to guide users to your landing page loaded with the best content, especially high-definition photos and crisp smart marketing copy to turn followers into your loyal customers. It proves the potential of Instagram and here is why it is better than Twitter:
Instagram stories
The exciting Instagram Stories feature helps you to tell behind-the-scenes facts about your business and products. The feature will let you communicate your brand message that is too huge for one Instagram image. The new feature helps you to curate your business message to your targeted audience, including your followers instead of just sharing a photo at one time.
You can show how you brainstorm for a product or how your employees work through Instagram Stories. Once you successfully do it, you can take your business to the next level. Consequently, it will result in conversions and sales for your business. And when people like your products, you will gain more followers than ever. You can learn more about why Instagram is the best social channel.
The new Shop Now button
It is true that Instagram helps you to boost your sales better than Twitter or any other social channels for that matter. We are not saying that Twitter or other social networking sites are not effective. They have their benefits but when it comes to branding your business and merchandise through visuals, Instagram reigns supreme. There is no doubt about the same. To be candid, Instagram not just inspires your customers but also helps generate sales.
Use the all-new Instagram’s Shop Now button to provide your potential buyers the ability to shop for your products, right from your posts on Instagram. It is one of the powerful social media tools to boost your monthly sales.
Make personal connections
If you want to reach out to your targeted audience easily and connect to them in a personalized way, there is no better platform than Instagram. In such a situation, Instagram is the best social platform of all. Instagram is also less cluttered and appealing to your prospective customers. It makes navigation easier, making it easier for shoppers to find your products easily. It has a more personal look and feels with its high-definition photos.
Portable Usefulness
Instagram is anything but difficult to utilize when you’re in a hurry. It’s a portable select stage and can quickly alter pictures you take moving to post on the stage.
That makes it an in-the-minute experience, which normally pulls in more individuals. It’s likewise a straightforward application to use, with just a bunch of posting alternatives and the adorable “interminable look” of the new substance.
Capacity
Instagram additionally takes into account a fascinating group of onlookers. It offers freely accessible posts like Twitter, and yet has more prominent command over spam and sensibly tight close to home systems.
It isn’t constrained to only one social capacity, as LinkedIn is utilized for expert systems administration and is congenial to a wide number of individuals. This amplifies Instagram’s potential client base and normally urges individuals to communicate more.
Grow your span with #hashtags
Use hashtags to extend your scope. These can be battle explicit or general – all that is significant is that they are important. Make a point to likewise set up your primary organization hashtag (#yourbrandname), and use it sparingly crosswise over Instagram (Twitter is great as well). This makes it simpler for individuals to discover content identified with you just as your principal account.
It’s best practice to use between three to five hashtags, regardless of the way that the most extreme you can include is 30 for each Instagram post. Utilize your own, crusade explicit hashtags just as the more prominent hashtags to build the discoverability of your substance. For instance, take a stab at including hashtags like #instagood (utilized is 300 million posts), or #tbt (Throwback Thursday), and remember about industry-explicit ones.
In the event that you are in IT, the hashtag #IT or #tech will do fine and dandy. Likewise, think about how you include hashtags, these can be included toward the finish of the post, in a remark or worked into the real post, as GoPro does.
Manufacture expectation and offer selectiveness
Keeping your clients intrigued is a basic piece of any compelling showcasing effort. Reward your reliable devotees with restrictive substance. Give them a chance to be the first to think about new items, administrations or occasions.
Make secret photographs that assemble expectation or fulfill interest for your new discharges, office openings or stores. This sort of review makes your Instagram devotees feel uncommon and keeps them returning for more insider data.
Conclusion
Opt for Instagram marketing to boost your business and sales. Post unique content and high-quality photos and videos for maximum impact.
Author Bio:
Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients at Stormlikes by helping them buy real Instagram likes. He loves to travel, write and play baseball.