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Since the release of the $999 iPhone X, rumors about potential price increases have persisted, yet significant hikes have not materialized. Minor increments have occurred over time, often driven by tariffs and economic factors. With tariffs remaining a concern, a price increase this year seems increasingly probable, and this discussion explores the prevailing rumors.
In the case of the iPhone 15 Pro series, Apple subtly raised prices, notably with the iPhone 15 Pro Max. The removal of the 128GB variant at $1099 meant that buyers had to opt for the 256GB model priced at $1199, effectively increasing the baseline cost for certain storage options. Similar expectations are floating around for the iPhone 17 series, especially the Pro model, where a $1099 starting price for 256GB storage appears plausible, though this remains speculative.
One industry analyst predicts that Apple could elevate prices for the Slim, Pro, and Pro Max models by $50 this year, excluding the standard model. This would mean prices of approximately $799 for the iPhone 17, $949 for the iPhone 17 Air, $1049 for the iPhone 17 Pro, and $1249 for the iPhone 17 Pro Max. Another source, known as Instant Digital, has also supported this prediction.
A $50 increase would likely omit additional storage options, potentially reducing the overall value proposition. Nevertheless, with the anticipated new design for the iPhone 17 Pro and attractive color choices, Apple might feel less compelled to include enhanced storage at this stage.
Visuals reveal a range of new colors for the upcoming iPhone 17 Pro, hinting at a fresh aesthetic that could appeal to consumers. As for the iPhone 17 Air, a $949 price point seems high, especially considering its untested market niche. Current supplier forecasts suggest it may not dominate sales, and if the base price remains at $799 as some suggest, the Air’s higher cost might hinder its market acceptance despite its sleeker design.
In conclusion, this could be the year an iPhone price hike occurs, primarily due to ongoing tariffs which, despite some relief from previous tariffs, continue to impose substantial costs, averaging nearly a billion dollars quarterly. As these expenses are expected to grow, Apple might need to adjust prices accordingly.
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