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Next week, Apple is set to unveil its latest iPhone lineup. A notable update is the retirement of the iPhone 16 Plus, making way for a new, ultra-slim model expected to be called the iPhone 17 Air. This new device will boast the thinnest chassis ever seen on an iPhone, measuring approximately 5.5mm at its narrowest point. To achieve this sleek profile, the phone will settle for a single rear camera lens, sacrificing some photography capabilities. The key curiosity surrounding this launch is the anticipated price point for the new flagship.
Pricing for the remaining models is expected to remain consistent with the previous generation, with the base iPhone 16 starting at $799, the Plus at $899, the 16 Pro at $999, and the 16 Pro Max at $1199. There’s speculation that the Pro could see a price hike to around $1099, potentially offering a 256GB base storage option instead of the current 128GB—matching the existing 256GB 16 Pro price.
However, the pricing of the new iPhone 17 Air is less certain. It will replace the Plus, which currently costs $899. Apple usually maintains a pricing ladder; therefore, it’s likely the Air will be positioned around the $900 mark, appealing to consumers seeking a middle ground between the entry-level models and the more expensive Pro series.
The Air is expected to be similar in size to the Plus, with slight differences. It’s projected to feature a 6.6-inch display compared to the Plus’s 6.7-inch, and will come with a 120Hz refresh rate. Powered by the standard A19 chip—rather than the A19 Pro—the Air might command a higher price tag, with some analysts suggesting starting at $1099. This would make it more expensive than the current 16 Pro, driven by its more distinctive appearance and cutting-edge design.
Despite this, some believe a $1099 price could be too steep, risking the model’s market success. Historically, Apple has struggled to introduce a fourth SKU successfully, and pricing the Air at $1099 might hinder its reception. A more plausible estimate is a starting point of $999, positioning it as a slightly more affordable option above the base models while still offering more features, especially considering the increased storage options.
The official details will become clear in a few days, as Apple’s September event kicks off at 10 AM Pacific Time on Tuesday, September 9. Stay tuned to 9to5Mac for comprehensive coverage of all the latest announcements.
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