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Pre-orders for the iPhone 17 won’t commence until Friday, but there’s no need to wait until then to get prepared. Starting the process today can streamline your experience on launch day and boost your chances of securing the device right when it becomes available. Apple offers a full pre-order setup where you can select your preferred model, customize it with specific colors and storage options, and even obtain a trade-in estimate for your current phone—all prior to the official pre-order window opening.
If you’re also interested in the new AirPods Pro 3 or the latest Apple Watch models, you can pre-order these now with deliveries scheduled for September 19. The official pre-order window opens at 5am PDT on Friday, and during that time, millions of eager customers will attempt to place orders simultaneously. High-demand configurations are likely to sell out rapidly, often within minutes, making it advantageous to prepare your order in advance. This way, you can complete your purchase swiftly and improve your chances of receiving your device as early as possible.
There are two main ways to get ready: through the Apple Store app or via the Apple website.
With the Apple Store app, simply open the app and scroll to your desired model, then tap “Get Ready.” You’ll be prompted to pick your color, storage capacity, and choose whether to trade in your current device, with an estimated value provided. Once your selections are made, the configuration will be saved in the app, and on launch day, you can finalize your pre-order with just a few taps.
Alternatively, you can prepare via the Apple website by visiting the store page and clicking on the “Save time at iPhone pre-order” section. The process involves selecting your preferred model, color, storage option, trade-in details, carrier, and payment method. Many users choose to prepare their orders on both platforms, as they often go live at slightly different times.
To maximize your chances, set an alarm for 4:55am PDT. With this alert, you’ll be ready to act as soon as the pre-order window opens at 5am. Although the website and app are expected to go live automatically at that time, they sometimes experience slight delays. Many enthusiasts refresh their pages repeatedly, closing and reopening the app in hopes of catching the launch precisely at start time—if only as a superstition, it might help.
Remember, the opportunity to prepare your pre-order is only available today and tomorrow. If you’re planning to purchase the new iPhone 17, now is the perfect time to get everything ready. Share your intended model and reasons in the comments if you’re excited about pre-ordering this year.
And don’t forget, accessories like the new Apple Watch or AirPods Pro 3 can be pre-ordered now for September 19 delivery, ensuring you’re fully set for the launch day.