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Next week, Apple will announce its quarterly financial results, giving us an official glimpse of how the iPhone 16 has sold during the holiday season. In the meantime, a recent report sheds light on expected sales distributions among the various iPhone 16 models.
CIRP’s insights on the iPhone 16 model sales
CIRP has released a recently published report detailing the sales of iPhone models during the holiday quarter.
While the report does not present concrete sales figures, it instead analyzes the distribution of various models following the launch of the iPhone 16.
As per the findings, the iPhone 16 Pro Max continues to lead in popularity, yet the growth trends of other models present a more intriguing narrative.
Notably, the model that exhibited the highest growth this quarter was the standard iPhone 16:
The standard iPhone 16 emerged as the second most favored model, representing 21% of total sales. This marks a significant increase from the 15% sales recorded for the iPhone 15 in the preceding December quarter, returning to levels seen with earlier base models.
On the other hand, the overall top-selling model, the iPhone 16 Pro Max, faced a slight decline:
The premium iPhone 16 Pro Max secured 23% of sales, which is a decrease compared to last year’s iPhone 15 Pro Max, which held 26% of sales in the December 2023 period.
For a comprehensive view, refer to the chart provided by CIRP:
Analysis of iPhone 16 sales trends
It will be fascinating to observe how the upcoming iPhone 17 series, featuring the debut of the 17 Air model, will impact these dynamics, along with a much-anticipated update for the iPhone SE on the horizon.
What are your thoughts on the sales performance of the iPhone 16 models? We welcome your opinions in the comments section below.
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