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A recent report from Counterpoint Research indicates that the success of the iPhone 17 series is likely to propel Apple ahead of Samsung, positioning it as the world’s leading smartphone manufacturer. The details reveal promising growth prospects.
Earlier this month, Counterpoint released two intelligence reports highlighting Apple’s dominant performance in the mobile market, primarily driven by the iPhone 17 lineup. The first report noted a 22% increase in iPhone sales during the initial month of the iPhone 17’s release, contrasting with a 2.7% decline across the overall market.
The second report highlighted that in October, Apple experienced a 37% year-over-year growth in iPhone sales, compared to an 8% growth in the broader industry.
Most recently, a report via Bloomberg, citing Counterpoint data, projected that while Samsung’s sales are expected to grow by approximately 4.6% in 2025, Apple’s growth rate could reach 10% year-over-year. This leap is anticipated to help Apple regain the top spot as the world’s largest smartphone manufacturer, capturing around 19.4% of the global market share.
Counterpoint analyst Yang Wang attributed these forecasts to several factors, including the evolving replacement cycle. Wang explained, “The positive market response to the iPhone 17 series is driven by the ongoing upgrade cycle, which has reached a pivotal point. Consumers who purchased smartphones during the COVID-19 boom are now entering their replacement phase. Additionally, between 2023 and the second quarter of 2025, around 358 million secondhand iPhones were sold, many of these users are likely to upgrade to newer models in the coming years.”




